ASICS Sportstyle
Combining retro sneaker aesthetics with modern performance features.
During my time as ASICS, the sub-brand of ASICS TIGER was sunset and brought into the ASICS main website under the category of Sportstyle. These sneakers feature older silhouettes remixed with newer technology to create visually stylish products that took off with streetwear fashion enthusiasts. The photography and aesthetics of the campaigns were typically a departure from our running-focused products, allowing for unique assets and solutions.
Role:
Art Direction, Graphic Design
GEL-KAYANOâ„¢ LEGACY
A studio-focused campaign featuring fashion designer Cole Young and figure skater Ganna Bogdan, the GEL-KAYANOâ„¢ LEGACY features design cues and colors inspired by past products in the GEL-KAYANO product line. The campaign graphics and layouts are meant to visualize the "out-of-the-box" engineering that has made the GEL-KAYANO iconic.
GEL-QUANTUMN Series
The GEL-QUANTUMN Series brings ASICS revolutionary GEL technology to an everyday shoe with a modern design meant to pair well with any outfit.
ENGINEERED FOR EVERYDAY Collection
Featuring several products including the new GEL-KYRIOS, this collection focused on retro colorways and design aestichics found in many of ASICS products from the early to mid 90s. The featured sketches were taken from the product designers' personal notes.
©2025 Colin Rand