Experiential Design

Shaping the customer experience.

Throughout my career, I've had the opportunity to create work that has helped brands elevate how consumers interact with their products across physical space and digital platforms. These experiences ranged from pop-ups events to large-scale conferences and involved a combination of research and out-of-the-box thinking to create memorable customer moments. 

Role:
Graphic Design, Branding, Art Direction

ASICS Studio - INBOUND Activation

To get consumers interested in the ASICS Studio™ app, we devloped a fitness center within the Boston Convention Center during Hubspot's INBOUND conference. The space featured no-sweat yoga, guided meditation, post-conference HIIT workouts, app demos, massages, and a custom neon sign. Digital signage could be seen around the venue as well as on the exterior windows overlooking the food truck corral.

IBM - World of Watson

As part of a much larger team, I helped bring to life immersive and eye-catching activiations for IBM's World of Watson conference in 2016. These interactive experiences showcased a variety of ways developers and brands were utilizing IBM's Watson computer system. 

Conduent - Leadership Conference and Tradeshow Booth

Working under the direction of the Creative Director, I designed digital and printed signage as well as the mobile app for Conduent's annual leadership conference. 
I also partnered with the CD and 3D designer to update Conduent's tradeshow booth.