Built to preform. Designed to be noticed.

The ASICS PLATINUM Collection is a seasonal collection of products that take some of ASICS most well known silhouette and elevates them with metallic accents. These unique colorways feature a higher price point so the photography needs to feel premium to consumers who are wanting the "best" version of these shoes.

This featured season's shoes were mainly black and white with turquoise touches by inspired by black sand and white glaciers of Iceland. Taking this inspiration, we shot our athletes and products in the Southwestern United States, mainly at the White Sands National Park in New Mexico.

Role:
Art Direction

Associate Creative Director:
Sarah Malinconico 

Photographer:
Dave Salafia

Locations:
White Sand National Park, NM
El Paso, TX 

©2025 Colin Rand